The world, as we know, has completely and drastically transformed over the last couple of decades. This change or shift in dynamics can be accounted for a lot of different things and reasons, but one of the primary reasons can be the introduction and the success of the internet. The internet completely altered our personal and professional life, and this saw an even more drastic change with the rise of social media. Social media was not only a platform but rather a phenomenon that changed our lives for the better and, in some cases, for the worse for an extended period of time. Generating content and sharing of information has become so easy and convenient now with the advancement of technology. Not only this, but social media has also changed the way businesses are conducted. Now, the concept of e-commerce is introduced and is one thing that is likely to see a boom in the years to come. With this, applications and social media platforms like Instagram have played a part.
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