Are you using Twitter as part of your marketing strategy? Do you know whether it’s truly effective? If not, you might be missing out on some great opportunities. Twitter is one of the most popular social media platforms and can be used as a powerful marketing tool. However, many people fail to use it properly and don’t understand how analytics data can help them improve their strategies. Twitter Analytics provides valuable insights about your audience, engagement, reach, and more—all of which should be taken into consideration when crafting your strategy.