It is now common knowledge that if you are not on the web, you are bound to fail. Businesses no longer have to use printed advertisements and pay airtime on radio and TV to make their services and products known. It is through a website that a business can make a name for itself and get a piece of the cake.
The same can be said of clinics and medical facilities. An online presence is required as patients continuously search for information on the web. However, from our experience, doctors are using outdated and old web practices that offer poor user experience and make them rank poorly in terms of SERPs.
To help healthcare providers to catch up with modern tendencies, we have prepared this article. We have outlined several tips that will help you plan the ideal web design project. Here we go.
Build a reputation
Medical practitioners are known for their quality services and professional advice. They can be relied upon to offer accurate diagnoses to their patients, leading to an increase in their credibility and reputation. The same reputation needs to be built on your website for doctors’ services.
Build credibility by having regular content and information that clients can read upon. You can also put up information on your experience, credentials, certifications, and other awards/ accreditations that you have gained over the years.
With a credible story, patients won’t think twice about getting in touch with you and soliciting services.
Mobile-Friendly
This should come as a no-brainer, but you would be surprised at how mobile unresponsive medical websites are. Most of your clients will be looking up your services from their phones. Not their desktop or laptop; their phones. It is ideal that you make your website friendly for mobile users to improve their experience.
Easy navigation
By perusing or at a glance, a potential client should be able to get the information that they are looking for. Design the website in such a way that the general information, specific and additional information are well-placed.
Make use of easy-to-use drop-down buttons and menus. There is no need to reinvent the wheel.
Engagement
While services have moved to an online platform, there is still a need to maintain some level of human interaction with your patients. This is possible through having a Q&A or FAQ page. You can talk about the elements of your company, from the insurance to the policies to the process of admission.
Clear communication of your field of expertise
Are you a specialist in pediatric or orthodontic care? Let that be clear from the start when you start a medical website for doctors. By differentiating your practice, you are standing out in the market. It should be clear on the home page and other pages that you are specializing in a certain type of care.
SEO
The importance of SEO cannot be overemphasized. You need to have in place an SEO strategy that allows you to rank highly on SERPs. When potential clients look up a certain service, your website should be the first amongst all websites for doctors.