Steps to Create a Pinterest Marketing Campaign

‍Pinterest is a social media site that allows people to share pictures of things relating to art, fashion, technology, and various products and services. It’s also great for sharing ideas or making friends with other artists, users, and followers. If you’ve ever created a product or service on the site, chances are you’ve used it as a niche market. It can be challenging to get your followers to point their way to your content when they like it but not find ways to share it with their friends. Luckily, you can easily set up a simple Pinterest campaign that will have your products or services appearing on the site regularly. Here are some simple steps that will take your marketing from amateur to viral within days. 

Start with a basic email list

First things first, you’ll want to get your email list in order here. Set up a basic list in a spreadsheet or some other format that you and your marketing team can easily understand. As the sender of the email, you’ll want to make sure that you’re sending the list a clear and actionable list of all of the products or services that you plan to promote on your site. When you receive your list, you’ll want to organize it by topic so that you’re more likely to receive emails from that list.

Set up a blog

Blogging is the main and easiest way to promote your products or services on the site. You can use any blog that you’d like to promote on the site, and you can also create a blog that is purely a blog. Once you’ve got your blog set up and going, it’s time to turn to the other side and create a Pinterest marketing campaign. Once you’ve got your blog up and running, you can use it as a base for your Pinterest campaign.

Add photos to your site

If you want to get the most out of your Pinterest campaign, you’ll want to add some photos to your site. You can use either images that you’ve collected or those that you’ve found. You can use both images and links to share your photos on the site. When you’re posting photos on the site, you’ll want to make sure that they’re relevant to the topic of the post. There are many ways to go about this but one of the most effective ways is to use pins. A pin is a link that you can embed on your site that will take you to a certain page that has the relevant information for that topic.

Link your blog to your product or service

This may come as a surprise but you don’t want to put your blog URL on every post. On the articles you want to link to, make sure that you clearly state which posts you want to link to and which you don’t. There are many different ways to go about this but one of the easiest ways is to use the “post a link to this” link option on your blog search results. This will ask you to pick a post that you want linked to and put it at the top of your list. From there, simply direct your followers to that post by linking to it.

Wrapping up: use email and product campaigns as a marketing tool

The best way to get your products or services seen on the site is to promote them in some way. If you’ve got a blog or a social media account, then upload photos and videos of what you’ve been up to and share your insights with the world. If you don’t have a social media presence, the most effective way to go about this is to use email and product campaigns as a way to get your products or services mentioned on the site. Using email and product ads as a way to get your products or services mentioned on the site isn’t just a great idea it’s also a smart strategy on how to get your products or services mentioned in the first place.